An Open Letter to the Frozen Pizza Industry:
I've spent nearly three decades cooking at the highest levels of this industry. Michelin starred kitchens. Critically acclaimed restaurants. I pioneered the Bay Area food truck movement before anyone knew what that meant and fought city hall to make it happen. I've built concepts from nothing that the industry said weren't viable and proved them wrong every single time.
And I cannot get a single person in your industry to return a phone call.
Not because my product isn't good enough. Not because my background isn't credible enough. Because your industry isn't built for people like me. It's built for insiders, for corporate relationships, for the same recycled formulas that have been failing consumers for fifty years.
You've had decades and billions of dollars to solve the frozen pizza problem. You haven't. You've optimized for shelf life, for margins, for manufacturing convenience — and you've given consumers a product that everybody buys and nobody brags about.
For decades we have been moving away from quality and technique in order to line corporate pockets. The quality and the technique still exist. This is proof.
Through classical technique and honest handcrafted methods we've done what you haven't. No additives. No preservatives. No stabilizers. A frozen pizza that eats like it just came out of a pizzeria. Every single person who has tasted it has said the same thing: "This was frozen?"
So here's my challenge.
Put your best product up against mine. A blind taste test. A panel of credentialed chefs. No marketing. No branding. Just the food. If yours wins I walk away. If mine wins — and it will — we have a conversation. Because the consumers who are done settling for less deserve better than what you've been giving them.
I'm not hard to find.
Jon Kosorek Founder, Proof Pizza Worx
805-308-7399